Bursting With Freshness That Lasts. Invigorates Your Brushing Experience And Leaves Your Breath Feeling Fresh. Helps Protect Against Cavities. Helps Whiten Teeth. Freshens Breath.

From the manufacturer

Breathe confidently with this unique gel toothpaste formula and enjoy the powerful rush of freshness unleashed by its cooling crystals, for 10 times longer-lasting fresh breath*. Plus, Colgate Max Fresh with Cooling Crystals fights cavities and has an intense minty flavor** leaving you with a healthy smile.

* vs. Colgate's ordinary fluoride toothpaste

** vs. previous formula

Enjoy the toothpaste’s dissolvable cooling crystals in the unique green gel formula.

Burst of freshness to your entire mouth for 10 times longer-lasting fresh breath

Intense cool mint flavor.

Fights cavities with fluoride formula to make your teeth stronger and healthier