Samsung 43 Inches AU7000 Crystal UHD 4K Flat Smart TV

PurColor makes watching films feel almost like you're there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.

Crystal Processor 4K delivers more lifelike color expressions thanks to its sophisticated color mapping technology and powerful 4K upscaling.

Motion Xcelerator Turbo+ gives exceptional motion enhancements up to 4K 120Hz for ultra-smooth action without lag and motion blur.