Sore nipples are very common during breastfeeding and can often be a result of the uncomfortable positioning of your baby at the breast. Whilst it is vital to address the cause of this, Lasinoh’s HPA® Lanolin is proven to help soothe and protect sore cracked nipples. Lansinoh HPA® Lanolin is composed of an ultra-purified grade of lanolin which has been refined using a unique process, making it safe for both mum and baby, with no need to remove before breastfeeding. 100% natural without any preservatives or additives, it is naturally hypoallergenic. It is also the only lanolin product to have received the British Allergy Foundation Seal of Approval. Apply after each feed or more often if required. Dry nipples using a clean cloth. With clean hands, soften a pea sized amount between the fingers. Apply to the entire nipple area. If required, apply another small amount into the centre of a disposable breast pad.