A confident and attractive smile comes with bright white teeth and the health of your mouth. That's why new Colgate Total 12 ADVANCED WHITENING toothpaste has a unique formula that not only helps remove stains for whiter teeth, but also keeps your whole mouth healthy by fighting bacteria on teeth, tongue, cheeks and gums for 12 hours*. Experience the unique difference of a confident, bright and healthy smile with our best toothpaste for you. *after 4 weeks of continued use