Switch on the power of freshness with Colgate Maxfresh toothpaste that refreshes you and helps you seize the day because every morning is a fresh start. The blue gel toothpaste contains unique cooling cyrstals that give you an intense cooling while you brush. Recommended Usage: Put a pea size amount of our Colgate toothpaste on the head of the toothbrush. Insert the toothbrush into your mouth & use gentle, short strokes to brush your teeth. For a better experience try with Colgate Gentle Enamel Toothbrush. For optimal results, brush twice daily for 2min. Colgate is India’s most trusted oral care brand. As a trusted partner, we are committed to doing business with integrity and respect for all people and the world around you. Colgate offers quality oral care products, including toothpastes and toothbrushes,as well as expert dental health information. Colgate toothpastes are always 100% vegetarian and gluten free. We care about our environment, Colgate India is the nation's first to earn True Zero Waste Platinum certification for all its four manufacturing sites in India, from Green Business Certification Inc. (GBCI). This toothpaste is made in India, with highest quality standards.