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About Us

The eMarketplace for MENA business buyers

Who we are

Tradeling is an innovative technology company building the leading business-to-business eMarketplace in the Middle East and Northern Africa region (MENA).

Our team of experienced technology startup entrepreneurs, with strong financial backing through DAFZA (Dubai Government), aim to create the preferred search and sourcing tool for business buyers across the region.

Whether you are a business owner or a procurement manager, Tradeling is an easy-to-use, reliable and secure eMarketplace for all your purchasing needs.

What we do

We connect regional and global sellers to MENA-based buyers. Our technology optimises your trade journey, driving economic value and growth while reducing risk. You can find the right products, engage with new sellers and buyers, negotiate prices, and close deals, all in one place.

With our large global network of partners, we also provide financial solutions (such as escrow services) and cost-effective logistics support.

Our platform currently covers Food and Beverage, Health and Wellness, and Office Supplies, backed by a team with extensive knowledge across supply and demand in these industries. We will soon expand to other categories such as (new and used) Machinery, Consumer Electronics, Accessories, Industry Supplies, Beauty Products, Apparel and many others.

Tradeling is all about opportunities. We are investing in the future of our people. The brilliant ecosystem approach will create layers of growth that build on top of the existing economic structures

H.H. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of DAFZA

  The innovative model of Tradeling will help transform the future of global supply chains, boosting growth and prosperity in the MENA trade industry while driving operational efficiencies

H.E. Dr Mohammed Al Zarooni, Director General DAFZA

Why choose us

A hassle-free gateway for all your trade needs

  • Easy to find products with our rich search and filter capabilities

  • One place to effectively communicate with trade partners

  • Detailed product information

The power to choose the right partners

  • Access to MENA business buyers

  • Large network of sellers and product variety

  • Financing solutions to help reduce trade risk

  • Cost-effective logistics solutions from trusted partners

Peace of mind across your trade journey

  • Verified and trusted buyers and sellers

  • A team of industry experts supporting your industry-specific requirements

  • Customer service call centre to help you

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