"Maintaining personal and intimate hygiene is of utmost importance not just to stay clean and feel fresh, but to also prevent infections, bad odour, irritation, itching and other health hazards. Using only soap and water for cleaning your intimate areas is not recommended by doctors as it disrupts the natural vaginal flora, which in turn, allows the harmful bacteria to grow rapidly. Soaps maintain the pH level of the skin which is 5.5 whereas your vaginal pH level is between 3.5 and 4.5, so using soap will change the pH level of the vagina. Sirona's Intimate Wash maintains the required pH balance (3.5) of your intimate area & also restores the skin's acidic mantle with its unique EcoCert skin purifier. It is perhaps the first Intimate Wash to use therapeutic plant extracts & real exotic oils which helps in maintaining healthy Natural Intimate Flora & in controlling bad odour, irritation & itching."