Unlike soap which can cause dryness and irritation, Sebamed Baby Wash Extra Soft's ultra mild emollient formula uniquely supports the moisture balance of your baby's delicate skin. Gentle enough to use every day, this moisturizing cleanser naturally softens and soothes with allantoin and squalane to keep even the most sensitive baby skin at its huggable, healthy best. Because a newborn's skin lacks the natural hydrolipid protective barrier which is established during the first few months of life, the Sebamed Baby Wash Extra Soft is formulated with just the right amount of PH level required to support this barrier. A higher pH level, such as found in soap, may leave your baby's skin susceptible to breakdown and irritation.