
Top 4 Features

Recommended viewing distance for 98" TV
IDEAL DISTANCE FOR 98" TV IS JUST 3 METERS
Direct Full Array
ULTRA-FINE CONTRAST OF DEEP BLACKS AND PURE WHITES
Concentrated zones of precision-controlled LEDs display ultra-deep blacks and pure whites to create great contrast.

Neural Quantum Processor 4K
FEEL THE FULL POWER OF AI IN 4K
The powerful processor ensures you feel the full power of 4K with 4K AI Upscaling. It automatically improves scenes, regardless of the original content.

Real Depth Enhancer
DEPTH PERCEIVED JUST AS A PERSON’S EYES WOULD
Real Depth Enhancer mirrors how human eyes process depth by increasing foreground contrast for realistic, 3D-like pictures.

Smart Hub
DISCOVER YOUR FAVORITE CONTENT IN ONE PLACE
Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

Picture Quality

QUANTUM HDR+
A new level of HDR analyzes each scene to deliver better contrast, immersive colors and richer details, so it feels like you're at a cinema.
* The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.
** Q80C 50 inch: Quantum HDR.
Sound

DOLBY ATMOS®
Enjoy an incredible audio experience with Dolby Atmos that will immerse you inside the action with multi dimensional sound.

OTS LITE
A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.

Q-SYMPHONY
Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.
* Check for Q-Symphony compatibility on soundbar product specifications.
** Soundbar sold separately.
Why Samsung TV

AI ENERGY MODE
With AI Energy Mode, you can conserve power and track your savings. Surrounding light levels are automatically detected and analyzed to adjust the brightness, reducing overall power consumption.
* AI Energy Mode is exclusive to 2023 new models of CU7000↑ and 32" LS03C. The actual power reduction may vary by model and is based on internal testing. It is supported only in certain regions. The SmartThings app is required to utilize AI Energy Mode. Please note that AI Energy Mode does not support Game, Intelligent, Art, Screen Mirroring, Ambient or Retail Mode. For NA, LATAM, KR, SE Asia, SW Asia: In environments where the surrounding light exceeds 120 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. For EU, CIS, Africa: In environments where the surrounding light exceeds 80 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content.

SAMSUNG KNOX
Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates further fortify your TV, protecting it from harmful attacks.
* UI is subject to change without prior notice.
** Samsung Knox applies to Samsung TVs powered by Tizen®, launched since 2015.
*** Security software update is guaranteed for at least three years from TV product launch.
**** Latest TV software update is required.

SOLARCELL REMOTE
With a solar panel on its back that you can use for charging, now you don’t need to use disposable batteries as they are not the best for the environment.
Gaming Experience

MOTION XCELERATOR TURBO+
Conquer every enemy at soaring speeds. With motion enhancements up to 4K 120Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.
* Q80C 50 inch: Motion Xcelerator
Smart Features

SMARTTHINGS
Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

SAMSUNG TV PLUS
Pick from 200+ channels and thousands of movies and shows on demand at zero cost.