Highlights

• Specifically developed for men, this hair color for gray hair coverage covers gray hair in 5 minutes. Never has covering your grays been this easy. Just natural results from roots to ends. Kit includes 1 Application.
• Easy and Mess Free Application: Our L'Oreal Men Expert hair dye is delivered in a patented ONE TWIST applicator. Simply twist, shake, crack and apply. Blends grays with your original hair color and fades naturally in 6 weeks
• Natural Looking, Long Lasting: 95% of men agree that their hair feels soft and looks healthier after use. Works on all levels of grays and all hair types and textures. Won't wash out and lasts up until your next hair cut
• L'Oreal has created a collection of 8 natural looking mens hair color shades, varying from dark blonde to jet black. A permanent, ammonia free hair color that targets gray coverage
• L'Oreal Paris Men Expert: We offer quality skin & hair care products designed for men, harnessing the power of hard-working ingredients combined with advanced science and expert research

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