Chloe is a French fashion house founded by designer Gaby Aghion in 1952. Born in Egypt, Aghion moved to Paris in 1945 and launched Chloe a few years later. Aghion is widely credited for coining the fashion phrase and concept of "pret-à-porter" (which means "ready-to-wear"). In contract to the stiff, formal, made-to-measure clothing offered by couture designers of the 1950s, Chloe chose to create soft, wearable, form-fitting clothing of luxurious fabrics, intended to be purchased "off the rack." This was a revolutionary and trend-setting concept in fashion at the time, as well as a long-lasting motif in the fashion industry.