Highlights

• This is a highly topical and important look at the development of a vibrant Chinese design culture within the context of China's recent history of industrialisation, consumer revolution and rapid urbanisation.
• Focusing on China's hopes and dreams - from the entrepreneurial spirit of individual designers, to society's aspirations at a moment of tremendous change, to the global ambitions of a nation
• The book explores how China's new design culture began, what its driving forces are, and how it is developing
• Within the framework of three cities - Shenzhen, Shanghai and Beijing - from the early 1990s, to the present day and beyond, a broad range of topics is covered, including graphic design, branding, new media such as advertising, tel.

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