Smooth and enhance your natural curl pattern with Cantu Curl Activator Cream. Made with pure shea butter and formulated without harsh ingredients, this moisturizing cream activates curls to reveal smooth, bouncy waves while delivering volume and shine. Cantu Curl Activator Cream is great for a quick wash-and-go. Your hair is unique and authentically beautiful, like you. Care for it with Cantu. Our cleansing, conditioning and styling products are specially formulated with simple ingredients to help you achieve all your hair goals and feel your best.