The Al Emlaq Automatic Wash Powder is a substantial 10kg bag of detergent designed for efficient cleaning in "Automatic" washing machines. This "NEW" formula is enhanced with "perfumed capsules" to ensure your laundry comes out not only clean but also with a long-lasting, fresh scent. The "Al Emlaq" brand, recognized as a "RECORD HOLDER" potentially for its widespread popularity, offers a powerful cleaning solution for large households or commercial use. Its vibrant green and white packaging with colorful accents effectively communicates its freshness and key features.