This report, Pivoting to Digital: The Transformation of Middle East’s B2B Commerce, commissioned by Tradeling to PSB, provides insight to trends and perception of the B2B eCommerce sector in the Middle East, focussing on its two largest markets, the United Arab Emirates and Saudi Arabia.
As the first authoritative study on the Middle East’s B2B eCommerce sector, this White Paper sheds light on the unprecedented challenges – and opportunities brought on by the global pandemic and how COVID-19 necessitates the drive to a new model of retail, one that is driven online.
While there are several studies on consumer eCommerce, online B2B trade in the region has gained little attention from researchers, primarily because it has been fragmented in its delivery and continuity.
This White Paper follows the success of our business model, which encouraged us to study the marketplace further, especially given the lack of informed data on B2B eCommerce.
The insights that we have gained from this study, which we freely share with the industry and the public, aim to further channel the growth of B2B eCommerce in a region where trade has been the mainstay of the economy for centuries.
Forecasts and trends for businesses, and the market overall in the upcoming years, from business learders’ perspective
Insights and predictions about which industries and activities are expected to grow in the year ahead
Views on various aspects of e-commerce, including the challenges and opportunities in the region
Small and Medium Sized Enterprises (SMEs)
Role and future of SMEs in the region
Predictions on how the global pandemic will impact business in the short and long run
In addition to the top five findings, we also plan to introduce a first-of-its-kind Business Confidence Index, which will be an annual platform by Tradeling to present the market dynamics of the Middle East to the world.